Club Management

A Hands-On Approach to Club Management

Our Principal, Nathan Crace, is a graduate of Mississippi State’s industry-leading PGA Golf Management program. He chose the program after high school because he wanted to learn the industry inside and out.  His education included cooperative internships at some of the best courses and clubs in the southeast where he learned from some of the best club professionals and superintendents of thei day.

It is this experience and expertise that Nathan used not only to make himself a better golf course architect, but also to guide the management operations of one of the Watermark family of companies — Watermark Golf Management.

Available for operations, consulting, agronomy, and marketing, our team will treat your course like one of our own!  It’s the only way we know how to operate.


Club Management Services

Watermark Golf Management, LLC is a hands-on club management company that provides clients with a wide range of management and golf-related consulting services for facility operations. From developing marketing plans and assessing market viability to providing individualized agronomic consulting plans and providing complete long or short-term facility operations through means of a club management relationship, our staff possesses the skills, experience, and ability to exceed our client’s expectations that are critical in today’s market.

In today’s increased world of social media and interconnectivity, we also assist smaller clubs and courses with services required to compete in the digital age. From press releases and printed assets to digital and social outreach, our staff can assist your course with an a la carte menu of services from web site set up to full media operations. For more information on those services, visit Watermark Golf Media to contact the staff.

And with the golf course architectural and land-planning services of our sister company, Watermark Golf/Nathan Crace Design, we can provide a unique turnkey solution to clients both large and small for master planning, new course design, construction management, and renovation projects. Led by Watermark Principal Nathan Crace, ASGCA, we can offer a unique perspective that other club management companies cannot–the in-house services and expertise of a member of the prestigious American Society of Golf Course Architects.

With economic fluctuations and uncertainties that are commonplace in the world today, Watermark Golf provides a measure of stability that helps to “even the keel” in an effort ensure steady, continual, and sustained growth.

Watermark specializes in maximizing the potential of upscale public and semi-private golf courses with a blend of aggressive marketing, impeccable course conditioning and the absolute best in customer service with a staff that is second-to-none! Our team can assist in all phases of your golf course project from inception through operations.

Our list of services includes, but is not limited to:

Feasibility Studies | Site Analysis Studies | Construction Monitoring | Operational Effectiveness
Operational Assessments and “Secret Shoppers” | Operational Effectiveness and Efficiency | Public Relations
Agronomy| Golf Media Relations | Press Releases | Printed Assets (Business Cards/Letterhead/Flyers, etc) | Social Media | Web Site Design

Plus a multitude of other services to help you maximize the profitability of your planned, new, or existing golf course facility!

why choose watermark golf management?

Your Most Trusted Partner

Increasingly, a growing number of small to medium-size golf courses and country clubs are in need of independent consulting from an outside source with expertise in areas such as agronomy, marketing, operations, human resources, and the like. Watermark Golf Management, LLC provides such a service for clients of all types and sizes. Whether you are a member at a small country club, a municipality who owns a public course, or a course owner or operator looking to improve the bottom line, our team will work with you to identify your strengths and weaknesses and develop a comprehensive plan for short-term results and long-term success.

Our track record of proven success can be put to work for you as we help cut unnecessary expenses and increase play and revenues without sacrificing course quality and service. Are you dissatisfied with the condition of your course? Are your employees less satisfied with their careers than they should be? Is your marketing effort reaching the correct demographic for your facility? Are your annual rounds meeting optimal capacity? Can your revenues be increased without sacrificing quality through drastic expense cutting?

Our consulting services provide you with an inside source for price negotiations with vendors, premium placement for advertising opportunities, and a partner who knows the “ins and outs” of a successful golf course operation–and how best to maximize your potential! Whether we are assisting you with an upscale public or semi-private golf course, a private club, or a small course or club who needs the critical eye of an experienced outside team, we will custom tailor a plan that combines unique marketing, impeccable course conditioning and the absolute best in operations management to produce results that will exceed your expectations! Professional results from a professional team!

Let’s Build Something!

Reach out to learn how our team can assist you with creative problem solving, maximizing investment, and helping you turn your dream into a reality!

p:  (601) 849-0461

Post Office Box 1250
Magee, MS | 39111 | USA

100 Lakeview Drive, Suite 210
Magee, MS | 39111 | USA

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